Cadence Design Systems is the leader in global electronic design innovation. Cadence customers use their technologies and services to design and develop tomorrow’s electronics products while overcoming a wide range of technical and economical hurdles.
Cadence was looking for an innovative, cutting-edge, Web 2.0 design that offered a user-friendly experience for the customer that truly engaged, listened and connected with the audience. Other social strategy objectives included building better customer loyalty, improving content relevance, and increasing online consistency and overall site usability.
· A seamless user experience across Microsoft Office SharePoint Server- and Community Server-based zones
· Registration
· A highly-stylized and visually-branded design
· Migration efforts
· Surfacing community content across other site zones, and
· User accounts and profiles
Community Server, the world’s leading .NET platform for social networks and online communities, was chosen based on the benefits of its social computing suite: enterprise blogs, full-featured discussion forums, and file repository. The team at Cadence also chose Community Server because it offers a secure, scalable platform, the only known bi-directional, email-enabled forms, a partner network of solution providers, business stability and Microsoft support, and rich integration capability with SharePoint.
The results? Over 20,000 new members registered in 3 short months with approximately 6,000-7,000 visits and 30,000 page views per day! The community zone now contributes 18% of overall site traffic, and Cadence has experience a 100% increase in forum posting activity. The average visit length also increased 20% to over 8 minutes.
Ron Amok, author of the B2B social Media Strategies blog, says this about the new Cadence site: “. . .it’s a virtual ‘Shock and Awe’ campaign for electrical engineers!”
ABOUT Telligent
Telligent helps organizations of any size apply the value of social computing to their business.