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Reader’s Digest Taste of Home
The Taste of Home Web site highlights Community Server’s ability to extend as a shared source solution to supplement traditional marketing and advertising.
COMMUNITY SERVER in Action
Reader’s Digest, Inc. publishes numerous magazines and books on a variety of topics, including cooking. Its Taste of Home magazine (the largest cooking magazine in the United States) was looking for an effective way to leverage the viral nature of its online community, integrate marketing in both its online and print channels, and supplement traditional advertising.
Because Taste of Home is deeply rooted in community interaction and user-generated content, the team wanted a single, unified solution for several community-driven content applications and a shared source solution that it could use to extend and/or modify the base code. In addition to robust blogs and forums, TOH also wanted to enable comments on editorial content and recipes.
Two months into the launch of the new TOH blogs and forums, unique visitor traffic increased 65% over the same period just 12 months prior, and the community posted over 150,000 entries into the new forums within the first two months!
The team at TasteOfHome.com performed the implementation internally.
“Community Server serves our community well. The passion, the relationship building, and the sense of belonging in the Taste of Home community have really come to life with the new tools and flexible platform of Community Server.” Renee Jordan, General Manager, TasteOfHome.com
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