National Breast Cancer Foundation

The National Breast Cancer Foundation is committed to spreading knowledge and fostering hope in the fight against breast cancer. By funding free mammograms for women who could otherwise not afford them and supporting mammograpghy programs in leading facilities across the country, the NBCF helps inspire the courage needed to win this monumental battle. NBCF accomplishes its mission through initiatives such as the National Mammography Program (NMP), Beyond the Shock educational video, MyNBCF online community, and the Early Detection Plan.

NBCF had an online community presence before Community Server but initially trusted a third party to engage with community members. Because the connection with constituents was not direct, the NBCF team desired a social network platform to create deeper relationships and conversations and encourage feedback. The National Breast Cancer Foundation chose Community Server due to its ease of use, seamless integration with its current site, intuitive UI, platform flexibility, and advanced social analytics. In short, the NBCF team felt that Telligent provided the most viable solution that would allow the non-profit to engage with community members, cancer survivors, and supporters.

The new MyNBCF community currently showcases blogs and discussion forums, with media galleries and groups to be implemented in late 2009. The NBCF also utilizes Harvest Reporting Server to measure the activity within the MyNBCF community.

Since implementing the Community Server platform, the National Breast Cancer Foundation has realized a 13% increase in online donations and a 28% increase in MyNBCF Community sign ups!

Telligent provided the Community Server Professional license, and the staff at TargetScope performed the implementation and site design.

“With Telligent Community Server, I know what’s going on in the MyNBCF community now, and that’s a beautiful thing. I know what these women and their husbands and their children are talking about. A lot are angry, a lot just want to talk, many join our community to get encouragement. The biggest benefit, however, is seeing the heartfelt encouragement flow within the community, and that encourages the NBCF team. Harvest is a definite bonus in that it allows us to measure the overall sentiment and tailor messages to the community, while connecting 1-on-1 with those members who may be hurting.” Kevin Williams, Director of Marketing, National Breast Cancer Foundation, Inc.

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