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Professional Services
Consulting, creative, and Web services from the people who know Community Server best.
Consulting, creative, and Web services from the people who know Community Server best.
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Carnival Cruise Lines
Carnival Cruise Lines uses Community Server to increase its community of brand ambassadors.
COMMUNITY SERVER in Action
Carnival Cruise Lines is the world’s largest cruise line, specializing in cruise ship vacations and cruise deals.
The team at Carnival was looking to create a social networking site that would provide a way for booked guests to spread the excitement about their cruise(s), invite their friends and family to join them, and essentially “own” a mini-community centered around their upcoming cruise vacations.
Carnival selected the Telligent Community Server platform to give guests a way to connect online. The Carnival Connections community allows users to connect with other members via the forums, which is the initial starting point for most guests. Users can also find great tips for cruise and event planning in the Cruise Talk blogs, explore the onboard experience through Cruise Reviews, or participate in polls and message boards. www.CarnivalConnections.com offers two distinctive connections tools: a guest scrapblog and the ability to create and send personal invitations. Guests can also take advantage of the embedding feature that allows them to share their Flikr® photos and YouTube™ videos.
“People tend to gravitate toward the public forums and the general Carnival Connections community first. As a result, we’ve seen word-of-mouth advertising increase.” Stephanie Leavitt, Social Media Strategist, Carnival Cruise Lines.
There are 2-3 dedicated Carnival Cruise Lines moderators that manage the Carnival Connections forums. Along with the Social Media Strategist, the team’s #1 job is to enable the Carnival Connections community to make it easy for guests to start organizing their next special event aboard a Carnival cruise ship.
“One of the success factors for us was increasing the number of guest connections made and growing the number of unsolicited brand ambassadors. With the new Carnival Connections community, we’ve done just that!” Stephanie Leavitt, Social Media Strategist, Carnival Cruise Lines.
Telligent provided the Community Server Enterprise license, and Razorfish performed the implementation and customization.
“What I like most about Community Server is that it brings an ease of use associated with the administration of the forums. We can do everything from the front-end. The platform is very simple to use. Telligent definitely makes it easy to moderate our forums.” Stephanie Leavitt, Social Media Strategist, Carnival Cruise Lines.
ABOUT Telligent
Telligent helps organizations of any size apply the value of social computing to their business.