To see how Community Server paid for itself in just 6 months, download the Goozex ROI use case.
Goozex (short for "Goods Exchange") is a leading video game trading community built on a dynamic and engaging community of gamers. Launched in July 2006, Goozex has become one of the most recognized outlets for gamers to acquire video games with its community features, forum space, and user-generated content.
Goozex was looking for a robust community application that could be easily integrated within its existing application as well as foster community and user integration. New users needed a way to learn from existing customers, while the veteran users craved a setting to socially engage. The new Community Server blog, gallery and group applications complement the forum, which increases member retention and creates a feeling of community.
As new members seek guidance from veteran users, Goozex has seen a reduction in customer service requests. Goozex estimates nearly half of the customer support issues are now managed on the forum, with 99% of support questions that users post being answered by members usually within 1-2 days!
As an established Web 2.0 site, Goozex is able to listen to its members via the forums and respond quicker to changes based on real-time user feedback. Community members even took it upon themselves to create Online Tournaments (a service that was not part of the original business plan but was generated organically from users’ needs).
Since launch, Goozex has upgraded its Community Server platform and is expanding forums, which allows users to organize sub-communities dedicated to specific topics.
The implementation and integration was performed by Goozex’s partner company, i3net.it.
“Many experienced users appreciate the ease-of-use and feature-rich cleanliness of the Community Server interface. Community Server helped us not only build a more profound sense of community but created stronger ties between our members and established Goozex as one of the most respected and enjoyable online communities for video games.” –Valerio Zanini, CEO, Goozex
You can view the video portal site in action at www.goozex.com.
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