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EA Madden ’08
The Madden08 Blog highlights the platforms ability to integrate seamlessly with other technologies, as the blog was integrated with a JavaServer Pages Solution.
COMMUNITY SERVER in Action
Electronic Arts was looking for a high availability blogging solution that could meet the demand of serious Madden gamers. With the Madden08 blog, Electronic Arts worked with Telligent to incorporate the blogging application from Community Server and seamlessly integrate it with a JavaServer Pages solution.
Using RSS to pull blog and image feeds from Community Server behind the scenes, the end result was a reduction in cache time limits in order to acquire more real-time results. The team also implemented Omniture, a Web trends tracking tool.
Telligent performed the implementation and integration in partnership with Blast Radius and Electronic Arts. Blast Radius and Electronic Arts built the design layout.
“The Madden NFL gaming community is one of the most vocal and rabid groups in video games. Therefore it is critical for us to keep an ongoing conversation with our gamers to gather game feedback and keep them informed on product development. Telligent powered our Madden blogs, which were a vital part of that open communication strategy. Telligent and its Community Server product put the power in the hands of our Game Team and Community Managers to quickly post game development news, receive community feedback, and create a level of customer transparency that was not only unprecedented for the Madden brand but for the EA SPORTS brand as a whole.” Christopher Erb, Director of Marketing, EA SPORTS
ABOUT Telligent
Telligent helps organizations of any size apply the value of social media communities to their business.