EA SPORTS Fight Night Round 4

To read how Community Server can increase buzz and exposure, download the EA SPORTS Fight Night Roud 4 ROI use case.

EA SPORTS™, a division of Electronic Arts that produces sports video games, is gearing up for the release of EA SPORTS Fight Night Round 4. EA SPORTS Fight Night Round 4 is the newest boxing title that will hit the shelves in summer 2009 on Xbox 360™ and PLAYSTATION® 3.

EA SPORTS needed an online destination to promote and build anticipation for the upcoming title to the gaming community. They were looking to reach, obtain and grow sports-centered gamers and a Fight Night fan base through a dynamic user experience online.

Enter the EA SPORTS Fight Night Round 4 official blog, where visitors can get inside access to the most anticipated game of the year! Community Server gives the EA SPORTS Fight Night Round 4 blog a strong viral boost for the game release where enthusiasts can get the latest info, find exclusive content, and get a sneak peek into the day-to-day activities of the development team.

The blog establishes and maintains relevant, ongoing dialog with the consumer, which allows for 2-way communication and engagement between the game producers and the community—something EA SPORTS finds very important.

“Working with Telligent has allowed us to create an exciting and easy-to-use EA SPORTS Fight Night Round 4 Web site that actively engages our sports gaming community. From the early stages of budgeting and execution, to final design, ongoing support and measurement, we are very happy with Telligent as a partner of EA SPORTS.” –Matt Tripepi, Online Marketing Manager, EA SPORTS

Just 4 days after announcing the site on Spike TV Video Game Awards, EA reported 8,000 unique visits in an 8-hour period with 20,000 votes on the poll! In just two weeks, total monthly unique visitors reached 72,435.

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