Articles
Research shows that consumers use social media to influence purchase
Giselle Abramovich, Associate Editor for Mobile Marketer, posted a recent article about "consumers relying more on sharing their customer care experiences through social media and new communications tools."
This research study examined the links between social media, customer satisfaction, brand reputation and customer loyalty. (The Society for New Communications Research designed the research to examine how customer care influences brand reputation given the widespread adoption of social media).
Eighty-one percent of respondents believe that blogs, rating systems and discussion forums can give consumers a greater voice in effecting changes in customer care.
Click here to review the Community Server 2008 features list that includes blogs, forums, rating systems, and more!
