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Forrester’s View On The Future of Social Networks
12:59PM Monday, Aug. 11, 2008 by Courtney Taylor
Charlene Li , Vice President & Principal Analyst for Forrester Research, projects 2008-2009 to be the era of data portability and 2013 to be the timing of the ubiquitous social networks. In order to keep pace with technology, she recommends that brands: Create linkages between services based on individually…. . . more>Wainhouse Research Indicates Social Networking In The Enterprise Is Inevitable
7:36PM Wednesday, Jul. 23, 2008 by Courtney Taylor
A complement report to ”IBM’s Strategy for Taking Social Networking to the Enterprise: An Inside Look at Lotus Connections,” (released by WR in the second quarter of 2008), Wainhouse Research’s newest study, ”The Enterprise Social Networking Landscape, Volume 1: Market Dynamics, Sizing and Forecast”…. . . more>Wall Street Journal Cites Deloitte Research On Why Communities Fail
3:29PM Thursday, Jul. 17, 2008 by Courtney Taylor
According to the WSJ , a large percentage of community projects fail because ”businesses are focusing on the value an online community can provide to themselves, not the community.” Deloitte research (compiled by Ed Moran, consultant) found that out of 100 businesses with online communities studied,…. . . more>Social Networking Plays Prominent Role In Today’s Top Companies
9:7PM Friday, Jul. 11, 2008 by Shaunna Villareal
The American branch of BMW’s Mini Cooper line tracks everything being said about its brand online and uses what it learns to guide advertising campaigns. Executives at Hewlett-Packard respond to customer problems and concerns through their individual customer-facing blogs. Del Monte Pet Products uses…. . . more>CMSWire Deems Microsoft And Telligent A "Match Made In Heaven"
6:24PM Wednesday, Jul. 9, 2008 by Courtney Taylor
Barb Mosher , writer for CMSWire , blogs about the integration of Community Server 2008 with Microsoft Office SharePoint Server 2007: ”The integration is a smart move by Telligent. SharePoint is the dominant collaboration and document management platform inside many organizations — particularly those…. . . more>"Social Media Wiz" Gives Telligent Webinar Positive Review
6:40PM Friday, Jun. 27, 2008 by Courtney Taylor
Shailesh Ghimire , Director of Interactive Marketing at AIR Marketing , recently watched our on demand Webinar titled How Online Communities Create Customer Evangelists and Citizen Marketers. He cited his two favorite examples–Intuit and iLounge–and says that he "learned a lot from the presentation…. . . more>InfoWorld puts Community Server 2008 at "the top of the enterprise social software list"
5:3PM Wednesday, Jun. 11, 2008 by Courtney Taylor
Mike Heck, a contributing editor of the InfoWorld Test Center, begins by saying, " Naturally, communities are all about the social experience, and [Community Server 2008] has a number of ways to build those relationships." Here’s a snippet of what he found when he tested our proven social computing…. . . more>Tip for Small and Mid-Size Business: When It Comes To Social Media, Take Your Employees With You
12:4PM Monday, Jun. 16, 2008 by Courtney Taylor
Naomi Grossman, blogger for bMighty.com , an online resource for smaller and mid-size companies, writes about "Social Media and the Enterprise," an informative Q&A session held during this year’s Enterprise 2.0 conference. One question posed to the panel of experts was, How do we get our…. . . more>BtoB? BtoC? How about CtoC and EtoE?
5:29AM Thursday, Jun. 5, 2008 by Courtney Taylor
John A. Greco, Jr., President-CEO of the Direct Marketing Association , shares his thoughts on what direct marketers will experience in 2008: "The rise of online social networking is quickly changing the world further for marketers. In addition to the power that results from having many different…. . . more>CIO magazine prompts execs to take the social networking plunge
9:3AM Monday, May. 26, 2008 by Courtney Taylor
In a recent article by Abbie Lundberg , Editor-in-Chief for CIO magazine, she begins by saying, ”More and more companies are offering some type of web 2.0 or consumer technology as corporate applications to their employees. In fact, two-thirds of respondents to a CIO Research study earlier this year…. . . more>
