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You create content to support your brand. But did you know that everyday people who interact with your product or service and with each other build their own audiences and create content on top of your content? How do you take these communities of like-minded individuals and turn them into product advocates that work on your behalf?
Ben McConnell, author of Creating Customer Evangelists and Citizen Marketers, and Rob Howard, CEO of Telligent, discuss how alternative channels of marketing and advertising (such as social strategies and online communities) are creating exponential ROI for brand marketers around the world.
Learn from these subject-matter experts how you can take advantage of online communities by connecting with your customers to create customer evangelists and citizen marketers.
Register now for this exclusive Webinar and your chance to win* a FREE copy of Citizen Marketers, written by Ben McConnell and Jackie Huba! (This free Webinar will be available to watch at your convenience starting at 9 a.m., Central Time, on June 26).
* We are giving away 100 copies.