Tip #3 - Put keywords in the URL, the sooner the better.

There are 3 documented areas that Google looks for keywords: URL, Title, and finally the body of your content. So if you are not embedding keywords into your URL, you are missing an opportunity to help increase the odds of your content getting pushed higher in natural search results.

How does Google find keywords in the URL?

Take the following 4 URLs (I'm assuming you read the previous article about how you construct your links):

• example.com/seoforaspnetdevelopers/
• example.com/SeoForAspnetDevelopers/
• example.com/seo_for_aspnet_developers/
• example.com/seo-for-aspnet-developers/

There are 4 total keywords: 'seo', 'for', 'aspnet', and 'developers'.

Which format is better?

Find out here.