Tip #2 - How people link to you really does matter
Have you ever taken the time to look at all the different ways you link to your content? For ASP.NET developers, there are typically 3 ways to link to the default page (usually default.aspx).
For example, let's say there is a landing page in your site for "Products" under the directory/products with a default.aspx page. Therefore, you could link to it as:
Which is the right one to use?
Click here to read what I would do in this case.