Mastering Brand Performance and Effective Marketing Solutions is what AdTech ‘08 Chicago is all about. It's pretty straight forward, right? Well, it's easier said then done, that's for sure. Web 2.0, social networking, social computing, online communities... whatever the heck you want to call it... can help you generate ideas, discover products, and yes, even extend your brand online via a cost-effective alternative marketing channel. (Whew! That was a mouthful.)

Ed Moran, Director of Product Innovation, said in a recent statement that...

"Communities can extend the edge of the corporation in truly transformative ways - tapping into new talent, helping design products and services, providing customer support and, most importantly, building the brand with the customer." Feel free to read the entire article

But there's more. Online communities have been known to create these people we call Customer Evangelists -- someone who believes fully in a brand and/or particular product/service.

If you want to know more, you should see what Richard Binhammer, Senior Manager of Social Media/Blog Outreach, Conversations Communities and Conversations at Dell, has to say. He’ll be participating in a keynote roundtable panel during the conference to discuss "Conversational Branding: Are You Listening?" I'm really looking forward to this one.

Before or after you attend that panel, stop by and check out the Telligent Seminars. George Dearing, Telligent’s Senior Corporate Evangelist, and I get to preach to the masses about the value an online community can add to your business.

You don't want to miss this!

1. How Online Communities Create Customer Evangelists
   Day/Time: Tuesday, August 5 at 12:00pm - 12:30pm
   Location: Sponsored Vendor Seminar Theater on the Expo Hall Floor
   Speaker: Burt Barnes, Community Server Product Evangelist, Telligent
    
2. How to Choose A White-Label Social Networking Platform
   Day/Time: Wednesday, August 6 at 1:00pm - 1:30pm
   Location: Sponsored Vendor Seminar Theater on the Expo Hall Floor
   Speaker: George Dearning, Senior Corporate Evangelist, Telligent

 

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