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Articles
Wall Street Journal Cites Deloitte Research On Why Communities Fail
According to the WSJ, a large percentage of community projects fail because "businesses are focusing on the value an online community can provide to themselves, not the community."
Deloitte research (compiled by Ed Moran, consultant) found that out of 100 businesses with online communities studied, 35% have less than 100 members. And the numbers get worse.
The reasons?
1. Organizations tend to blow their online-community budget on technology.
2. Online communities are not run by experts.
3. Businesses have a difficult time translating their online communities into a tangible business value.
We at Telligent understand this pain point. That's why we marry together a proven .NET platform and a full spectrum of creative services to help build a successful online social network for clients.
And if you're looking to determine the ROI of your online community, Harvest Reporting Server will help you easily mine your community for rich user data with smart reports.
Interested in reading the full WSJ article? Here it is.
