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Tip for Small and Mid-Size Business: When It Comes To Social Media, Take Your Employees With You
Naomi Grossman, blogger for bMighty.com, an online resource for smaller and mid-size companies, writes about "Social Media and the Enterprise," an informative Q&A session held during this year's Enterprise 2.0 conference.
One question posed to the panel of experts was, How do we get our employees to use [social media tools]?
Our CEO, Rob Howard, was one of the panelists and provided this "trick" for employee adoption: "Put project training tips in the corporate blog [versus sending the document via email]."
All in all, " . . . whether you decide to leap on the social media bandwagon or take some small steps in its direction, don't forget who you need to take with you on this journey: Your employees."
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