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According to a recent Forrester report compiled by G. Oliver Young (with Eric G. Brown, TJ Keitt, Jeremiah K. Owyang, Rob Koplowitz, and Heidi Lo), "Enterprise spending on Web 2.0 technologies will grow strongly over the next five years, reaching $4.6 billion globally by 2013, with social networking, mashups, and RSS capturing the greatest share," making social networking the biggest priority over the next few years.

In Forrester’s view, the key hallmark of Web 2.0 is efficiency for end users, and the ultimate goal is to use technology like Ajax, rich Internet applications, blogs, wikis, and social networks to foster productive, advantageous behavior among employees, customers, partners, and other networks such as Social Computing, the Information Workplace, and collective intelligence.

The graph above shows that Enterprise 2.0 investments appeal more to global enterprise organizations v. small to medium-sized businesses. Source: Forrester Research, Inc.

According to "Between the Lines" with Larry Dignan and Jason Perlow, some of the report's key take-aways include:

• Web 2.0 tools and technologies will focus on worker productivity and collaboration.
• Podcasting will be the smallest enterprise 2.0 market.
• Business units will drive enterprise 2.0 adoption.
• Enterprise 2.0 apps will never see a blank IT slate.

If you're interested in reviewing Forrester's full report (Global Enterprise Web 2.0 Market Forecast), get it here.

To learn how Community Server is ahead of the other Enterprise 2.0 social networking vendors, click here.