Articles

In a recent article by Abbie Lundberg, Editor-in-Chief for CIO magazine, she begins by saying,

"More and more companies are offering some type of web 2.0 or consumer technology as corporate applications to their employees. In fact, two-thirds of respondents to a CIO Research study earlier this year said they do so, with IM, wikis and blogs leading the way. But getting buy-in to the value proposition is just the start. Web 2.0 requires a completely different approach to management -- a shift from command and control to facilitate and enable. This is the first time that a wave of new technology is being driven not by the technology organization or even vendors but by employees and customers. That changes the game."

If you believe that online social networking tools will increase collaboration and knowledge sharing across the enterprise to include employees, customers, prospects, and partners, we couldn't agree more.  It's already being done today, with more and more improvements on the way.

Abbie goes on to say that many CIOs wrestle with how to measure the value of their social computing investments. Good thing Harvest is available! By providing deep analysis and trending on how people are contributing within a community running on Telligent Community Server, Harvest helps to prove the return on investment by uncovering valuable data, customer insights, and trends that can be studied, understood, and applied directly back to the business. See it in action here.

Interested in what else Abbie had to say? Read the rest of "Web 2.0 and Social Networking for Business: Take the Plunge" here.