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BtoB? BtoC? How about CtoC and EtoE?
John A. Greco, Jr., President-CEO of the Direct Marketing Association, shares his thoughts on what direct marketers will experience in 2008:
"The rise of online social networking is quickly changing the world further for marketers. In addition to the power that results from having many different alternatives for gathering information, forming opinions and making buying decisions, people are turning the tables in the conversation and beginning to talk to one another, consumer-to-consumer (c-to-c).
What’s more, consumers are talking back to business. We’re quickly approaching a world where the ultimate marketing channel is becoming “everyone-to-everyone else” or “e-to-e” posing a whole new set of challenges for marketers."
Read the full article here.
