3:29PM Thursday, Jul. 17, 2008
by Courtney Taylor
According to the WSJ , a large percentage of community projects fail because "businesses are focusing on the value an online community can provide to themselves, not the community." Deloitte research (compiled by Ed Moran, consultant) found that out of 100 businesses with online communities studied,.... . .
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9:7PM Friday, Jul. 11, 2008
by Shaunna Villareal
The American branch of BMW's Mini Cooper line tracks everything being said about its brand online and uses what it learns to guide advertising campaigns. Executives at Hewlett-Packard respond to customer problems and concerns through their individual customer-facing blogs. Del Monte Pet Products uses.... . .
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6:24PM Wednesday, Jul. 9, 2008
by Courtney Taylor
Barb Mosher , writer for CMSWire , blogs about the integration of Community Server 2008 with Microsoft Office SharePoint Server 2007: "The integration is a smart move by Telligent. SharePoint is the dominant collaboration and document management platform inside many organizations — particularly those.... . .
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6:40PM Friday, Jun. 27, 2008
by Courtney Taylor
Shailesh Ghimire , Director of Interactive Marketing at AIR Marketing , recently watched our on demand Webinar titled How Online Communities Create Customer Evangelists and Citizen Marketers. He cited his two favorite examples--Intuit and iLounge--and says that he "learned a lot from the presentation.... . .
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5:3PM Wednesday, Jun. 11, 2008
by Courtney Taylor
Mike Heck, a contributing editor of the InfoWorld Test Center, begins by saying, " Naturally, communities are all about the social experience, and [Community Server 2008] has a number of ways to build those relationships." Here's a snippet of what he found when he tested our proven social computing.... . .
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12:4PM Monday, Jun. 16, 2008
by Courtney Taylor
Naomi Grossman, blogger for bMighty.com , an online resource for smaller and mid-size companies, writes about "Social Media and the Enterprise," an informative Q&A session held during this year's Enterprise 2.0 conference. One question posed to the panel of experts was, How do we get our.... . .
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5:29AM Thursday, Jun. 5, 2008
by Courtney Taylor
John A. Greco, Jr., President-CEO of the Direct Marketing Association , shares his thoughts on what direct marketers will experience in 2008: "The rise of online social networking is quickly changing the world further for marketers. In addition to the power that results from having many different.... . .
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9:3AM Monday, May. 26, 2008
by Courtney Taylor
In a recent article by Abbie Lundberg , Editor-in-Chief for CIO magazine, she begins by saying, "More and more companies are offering some type of web 2.0 or consumer technology as corporate applications to their employees. In fact, two-thirds of respondents to a CIO Research study earlier this year.... . .
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6:59PM Wednesday, May. 21, 2008
by Courtney Taylor
Several industry analysts have stated that 2008 is the year for enterprise social networks to make a significant impact on big business. Back in January of this year, Dion Hinchcliffe, blogger for ZDNET, shared his "12 Predictions for Enterprise Web 2.0 in 2008." In his Web log, he surmises that the.... . .
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2:50PM Wednesday, Apr. 30, 2008
by Courtney Taylor
According to a recent Forrester report compiled by G. Oliver Young (with Eric G. Brown , TJ Keitt, Jeremiah K. Owyang , Rob Koplowitz , and Heidi Lo), "Enterprise spending on Web 2.0 technologies will grow strongly over the next five years, reaching $4.6 billion globally by 2013, with social networking.... . .
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