The online world is a virtual social network. The most popular Web sites are not static environments but instead places where people can network, collaborate, and share information.

During this one-hour Webcast moderated by Ellis Booker, Editor of BtoB Magazine and Media Business, Maggie Fox, CEO of Social Media Group, Jeff Sandquist, Technical Evangelist for Microsoft, and Rob Howard, CEO of Telligent help viewers understand the power of social computing and how to measure its value.

We'll look at how to maximize blogs, discussion forums, groups, social streams, media galleries, and more to interact with customers and prospects and more importantly, to promote customer engagement about your product or service. We'll also learn best practices on how to move prospects along the sales continuum using online communities and which business analytics tools help you define your online community ROI.

SKIP THE FORM BELOW and click here to launch the presentation from the B2B Web site.